Newsletter
June 12, 2026

CW24_Back from Madrid

A bunch of us just got back from Madrid last week, where we held our first TONES event in Spain, and in the words of Leon, our Head of Live, "It was fucking mental, man.” When we r...

A bunch of us just got back from Madrid last week, where we held our first TONES event in Spain, and in the words of Leon, our Head of Live, "It was fucking mental, man.”

When we rolled back into office mode, those who'd held down our Berlin headquarters while we were away could tell just from our faces how the weekend went. Half of us were glowing, beaming with pride that we pulled the whole thing off, the other half equally proud but totally exhausted. Who could blame them?

Three days, 8 live performances, painting workshops, flamenco showcases, seminars, parties, thousands of fans, volume, dancing, jumping, drinking, moshing, and sweat, sweat, sweat…

And especially at our headliner's show. The Argentine duo Ca7riel y Paco Amoroso really gave it their all: from a pre-show surprise of the duo serving drinks at the bar and signing autographs between slinging cocktails, to crowd surfing, and triumphantly pacing the stage with a fan's bra over their heads as a souvenir. Yeah, that kind of night.

We haven't stopped thinking about Ca7riel y Paco Amoroso since, and for that reason, we'll be releasing A COLORS ENCORE with them very soon. (Also don't miss their – already – iconic COLORS SHOW)

But Madrid was never just about the headline moments. Leon put it best, “Come experience something — it only requires your energy and an open mind.”

See, TONES is accessible to attend, rooted in the city it lands in, and that's a deliberate choice. We don't think you should have to overspend on a ticket to discover something that changes how you hear and see the world. At the flamenco showcase, you had teenagers standing next to couples in their 60s, holding each other, just watching. Nobody planned that. That's just what happens when you get out of the way and let curiosity do the rest.

That's what draws people in and keeps them coming back. The producer who helped bring it all together locally? She first found us at TONES OF PARIS last year. That's the kind of thing Leon means when he talks about community, not as a buzzword, but as something real. People travel to be part of this. They come back the next day, and the day after. By the end, they know your name.

Yeah, yeah, we know, we're gushing.

But Madrid is already in the rearview, and we're giving the team just enough time to recover before we do it all over again. Next stop: TONES OF NY in July! (And we will be giving you some head start as we will be announcing the program here first.)

Stay tuned, stay healthy & speak soon!