We partnered with NBA 2K to launch ‘First Fridays,’ featuring a vibrant playlist of original recordings from A COLORS SHOW. This includes tracks from global talents like US rap star Smino, Belgian hip-hop artist Krisy, and rising London talent ENNY. Additionally, we premiered an in-game episode of A COLORS SHOW with Oakland rapper GUAPDAD 4000, marking the first-ever music video showcased within NBA 2K.