Hiba Elgizouli – Rival

June 1

With ‘Rival’, Sudanese artist Hiba Elgizouli has proven herself to be one of 2018’s most exciting talents to watch. The track seamlessly transfuses the classic neo-soul sound with distinctly Sudanese intonations and patterns, as Hiba’s ethereal incantations coming from all directions illustrating an internal conflict and conversation. This style is hugely reminiscent of classic Sudanese music, which makes heavy use of responses from a choir to the lead singer. The track’s stunning accompanying visuals boast the art direction and cinematic directing talents of Hiba’s sisters, May and Sally Elgizouli, adding an entirely new dimension to the song and revealing the beauty of Sudanese culture and tradition.

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