Loud, the MC from Montreal reveals a very convincing and faithful piece in the form of ‘Médalilles’ where his melancholic intonations are accompanied by sharp punchlines. Now that the excitement of the beginnings has passed, the young man seems quite overwhelmed, almost already exhausted by the world and events that now surround him. Loud returns this year with a brand new album that allows him to further serve as the ambassador of French-speaking Canadian rap status. The successor to the unmissable ‘Une année record’ is named ‘Tout ça pour ça’ and will be released on May 24th.