"LOUCA" by GISELA JOAO x JOANA CAETANO
In line with her A COLORS SHOW performance, Lisbon-based singer Gisela João has teamed up with designer and embroidery artist Joana Caetano to create a new graphic t-shirt for our latest Artist Editions drop.
Caetano’s design takes inspiration from ‘Lenços dos Namorados’, a handcraft originating from the north of Portugal in which cotton and linen handkerchiefs are embroidered with messages and illustrations of love. Caetano and João both strongly relate to the art form, themselves identifying as women from rural backgrounds with their “hearts in their mouths.”
In homage, the classic white t-shirt they co-created is adorned with intricate illustrations of flowers, keys, and heart-sealed envelopes, all drawn in a romantic, pastel pink hue that matches the background of João’s COLORS show. “Gisela has a unique way of expressing herself, she has a huge heart,” says Caetano. “I feel she is the voice of so many people and, most of all, of many women. When she sings, she puts her heart and soul into the interpretation. For me, she is a deep inspiration.”